Fluency Matters is an educational conference put on by Wayside Publishing. Fluency Matters existed as a standalone company for years before they were purchased by Wayside a few years ago. With that, they had their own branding and identity that was extremely out of date.

After transitioning over the client base and familiarizing the existing Fluency Matters audience with Wayside, I was tasked with updating the branding for Fluency Matters. Specifically, the Fluency Matters Conference, as that is how the brand will persist going forward.

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